On September 3, 2009, with 5 thumbnail sketches and a big dream, Hooked Nation, Inc. was officially formed to create the Hooked Carpe Diem apparel line.

Hooked Carpe Diem was born out of a desire to show what drives us, through fine art and quality apparel. The goal was to create a brand that truly married the passion for fishing, diving, surfing, and the ocean with the style, edge, and quality of the art and fashion world.

HOOKED CARPE DIEM embodies that passion and style.

Hooked Carpe Diem’s symbolism depicts the skull as a nod to the ancient mariners who mapped and fished the oceans for centuries before us. They serve as a reminder to do what they did best, to seize the day. Each design employs the use of symmetry and geometrical patterns to give the art a classic feel with a modern look. Their usage of Latin is a memento of a language that connects us to another time; while even today it classifies and names the same amazing creatures that our ancestors would have encountered.

Their ways and legends have become ours to pass down and the message is simple, "Seize the Day."